Sense of Space articles

Feb 06, 2017
Advertising Reality

Airtime for Super Bowl advertising in 2017 has been estimated at between $5 and $5.5 million for a 30-second spot – which means companies will pay up to $183,333 a second for access to your brain through your eyes (plus the actual production costs of the commercials themselves). Why are they willing to pay so much? […]

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