Sense of Space articles

Feb 06, 2017
Advertising Reality

Airtime for Super Bowl advertising in 2017 has been estimated at between $5 and $5.5 million for a 30-second spot – which means companies will pay up to $183,333 a second for access to your brain through your eyes (plus the actual production costs of the commercials themselves). Why are they willing to pay so much? […]

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Sep 01, 2016
Picture Perfect

The pictures we choose to display speak to us louder than we might think. Images of the past that are shown in the home have presumably been selected because they represent important life events and relationships. But if photo arrangements are not regularly updated with newer images alongside the older ones, we can start thinking our best […]

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Jul 21, 2016
Get Out of Line

You don’t see straight lines in nature. If you’re looking at a straight line, it means that a human being has been there. (Take a look at a map.) The things we see as ‘straight’ in nature – tree trunks or limbs of the body – are actually not straight, but have a subtle irregularity […]

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